Weighting introduction

The term "weighting" in market research usually refers to one of the following:

•Respondent weighting: applying weights to individual respondents to rebalance reporting figures

•Quantity weighting: applying a quantity answer (float or integer) as a weight

•Score values: applying a weight to each response to enable mean score (average) calculations, see Project components, Responses

These types of weighting are not mutually exclusive and all three can be used at the same time during analysis.